Profound: adverb – a very great or intense emotion.
Be profoundly positive. A simple concept with tremendous ramifications. After deciding to leave Apple and start GoVoluntr, this concept has become so prevalent in many ways. During my time at Apple there was something Ron Johnson (former VP of Apple Retail) would always say to his leaders and reports. “Be Profoundly Positive.” It sounds cliche and typical of an executive to say and most may not pay heed to a mantra so generic, but as I’ve been working on getting GoVoluntr up off the ground with some successes coupled with it’s challenges, I’ve experienced so many instances where this is needed in all of us, in every level, everyday.