[Editor's Note: This is a guest post by photographer and owner of Light Splash Photography: Kati Decker on skills based volunteering.]
In this media and visual savvy society, our current and future clients, even boomers, are on Facebook and YouTube more than they are on Google and on old print media. I recently saw a video about the importance of images and video for business. “If Facebook were a country, it would be the world’s 3rd largest.” Clearly an outlet that must be embraced. With the added dimension of needing to capturer a readers/web surfers attention with very few seconds of exposure the criticality of quality images is apparent. Mashable.com reported in October 2011, that Facebook has over 250 million photos uploaded per day. 250 Million! If images weren’t important to our client’s ( yours and mine) why would anyone bother? Soooo… Considering the ubiquitous and continuing expansion of Social Networking today and the clear value of images to those who are on-line, … Are you taking a proactive approach toward research? Taking full advantage of social media and photography for your business?
While “Social” networking seems to dominate the landscape, keeping in mind the critical value of imagery to capture the minds of readers must be remembered. It is here that high quality photography can help you. As a customer, I want to see who I am buying from and working with combined with any research I do on a company. I want to see the faces of the people behind the company. That inspires trust and confidence in your client base. And also gives you great images to use for your holiday cards. Are you sending out holiday cards to your clients? I hope so! And I hope those cards have you or your employees pictured on it! You’re next event, have a professional photographer cover it, upload the images to Facebook and start tagging a few people. A few more will tag their friends. But should you stop there? Of course not. Have a contest on who can be tagged the most. The winner gets something that only your company can provide.
Having a contest shouldn’t just be limited to your customers. Have one in house and gift the winner with a photo package from a photographer you know and trust. “Best Wedding Photo”, “Worst Wedding Photo”, “Cutest Dog Photo.” Anything goes! The more you inspire the people around you, the harder they’ll work for you.
Didn’t have a photographer cover your last event? With more people on Facebook than Google, SHOWING your clients how much fun people have at a company event is much more important than TELLING them. Remember, we’re a visually stimulated and sophisticated society. Use that to your advantage when it comes to promoting your company and your employees. Gain more clients by showing them who you are and what you do both for them and the city in which you’re located. The more you can get your clients and future clients visually engaged in your company, the more likely they are to continue using your products.
Follow me on GoVoluntr, I am VID #279.